Amazon
Amazon Stories – Rising Tide
Goals
For Amazon Stories’ Rising Tide series, I was tasked with building a flexible component library using existing art direction. The goal was to create interactive landing pages that could scale across multiple stories while maintaining visual consistency and engagement.
The challenge was transforming long-form editorial content into an interactive experience that felt dynamic, digestible, and cohesive across devices.
Context
In 2018, Amazon raised its starting wage to $15 per hour. Following implementation, the company observed ripple effects in local communities, where small businesses benefited from increased consumer spending.
The Rising Tide series aimed to tell these stories — combining data, business outcomes, and personal narratives into engaging, interactive landing pages. Because the content was text-heavy and data-driven, the experience needed to balance clarity, storytelling, and visual interest.
Research
I reviewed each Rising Tide story, which included both a video and a long-form article, to identify the most important moments and supporting data. From there, I pulled out key insights and highlights that could be emphasized visually, helping break up the narrative and make the content easier to digest throughout the experience.
What we designed and why
To solve for engagement, I broke down dense editorial content into modular, reusable components. Using the provided art direction, I built a flexible system that included:
Data visualizations and graphs to highlight key statistics
Quote modules with optional audio snippets for human emphasis
Structured text blocks to organize dense information
Interactive storytelling elements that guided users through the narrative
Rather than presenting content as a continuous wall of text, the experience was restructured into visual moments that helped users absorb key information quickly. Mobile-first thinking guided the entire system. Components were tested early within Ceros to ensure they functioned cleanly across breakpoints. For example, tablet layouts were simplified to mirror mobile when necessary to avoid cramped compositions and preserve readability.
When combined, the components formed a cohesive interactive story that elevated small business success while maintaining scalability for future stories in the series.
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